What Makes a Great Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want to stand out from among your competitors, you need to be creative with your logo. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are still in and looks great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. These symbols communicate to people that your business is the law. You logo should be more than just the picture of a gavel. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. Examples of this are first letter of one of the partner’s names. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. Using the letter Z to make a logo for Zanes law is one good idea.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Scales of justice can be portrayed with marijuana leaves. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. Using your name is a great way to build your brand or reputation. If the logo design is not well executed then it will not achieve its purpose. If you pair the name with an icon or a monogram then it can give a professional stamp to it. People should be made confident in the strength and integrity of your business through your logo.
Another Source: Full Report